Skin care lines for men are on a rise!

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According to a survey conducted by “Datamonitor, 73% of US and European men said that is was ‘important’ or ‘very important’ for them to spend in front of the mirror”. The same survey found that “72% of women felt the same way”.
That said, men have different concerns than we do when it comes to skin care. They aren’t yet focusing anti-aging products like many women. That said, grooming and shaving seem to be top on their list.
Another differentiating point between the genders is that men aren’t interested in having different skin care products for different skin care issues. They love products that have multiple functions. Where we buy an SPF protection, a moisturizer and an anti-aging/protection product, men want all of those properties in one product.
During this past summer, Clive Owen was spotted on billboards across Europe as the new face of Lancôme’s new (Homme) skin care line for men.
Many European department stores and pharmacies have dedicated areas to skin care lines for men. There is no doubt when it comes to skin care lines for men, France boasts the largest varieties.
Some of the brands dominating the men’s skin care market include:
1. Lancôme Homme
2. L’Oreal Paris Men Expert
3. Clarins Paris Men
4. Biotherm Homme
5. Vichy Homme
6. Dior Homme
7. Laboratoires Didier Rase
8. Decléor Paris Skincare for Men
9. Polaar Skinethics for men
10. Lierac Homme
11. Roc Homme
12. Roger & Gallet Homme
13. Nickel Skin Care for Men
14. Thierry Mugler Men
Some American lines also gathering a large group of devotees include:
1. Clinique for men
2. Aveda Men
3. Kiehl’s for men
4. Zirh for Men
5. Lab Series Skin Care for Men
A Canadian brand shaking things up:
1. MenEssentials.com
You’ll find most if not all of these brands in North American department stores, drugstores and pharmacies. Sephora is also another great place to find these skin care lines for men.
Photo: Courtesy of Precious Kyatt
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