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Lancôme launches a new line of makeup with Canadian model Daria Werbowy
July 31, 2008
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Daria Werbowy is the newest model to launch a makeup line in collaboration with a makeup company.
Daria not only participated in the creation of Brazilian Earth Colors with Lancome, but she’ll also become the spokesmodel for a rich collection of lipstick, lipgloss and eyeshadow: Color Fever Gloss in Nude Prainha, Color Design Eye Shadow Quad in Carnet de Velours and Color Fever lipstick in Beige Caracai.
This makeup line has more than an aesthetic purpose.
The line was created after Daria’s visit to Brazil where she was incredibly touched by the work of a group by the name of Centro Espacial Vik Muniz, which is a charity that supports arts education programs for young adults in Rio de Janeiro.
Sales from this limited edition collection will be used to support Centro Espacial Vik Muniz. This collection is not beautiful, but it’s a also a collection that has a deeper purpose than just pretty colours and you have to respect both Lancome and Daria Werbowy for bringing much deserved focus to such a great cause.
You’ll find the Brazilian Earth Colors in the U.S. and Canada in pretty much all the department stores that carry Lancome products. You’ll also find the collection online at Sephora.com!
Posted by Beauty Match on July 31, 2008 | Permalink
Topics: Flawless Makeup Tips |
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