How do Italian women deal with grey hair “down there”?

I honestly don’t think you’ll hear a lot of North American women talking about colouring the hair “down there”. I won’t be too explicit here, but if you were a fan of “Sex and the City” the way I was, you remember the episode where Smith (aka Samantha’s younger-to-die-for-boyfriend) wanted her to grow out there hair “down there” until she shockingly realized that she was getting grey hairs in a place she’d rather not see any greys. After a “hair colour” fiasco that made her “down there” hair as red as Bozo the clown’s, she went back to shaving that part of her body bare.

I don’t know about you, but that’s one conversation I never had with any female figure in my family.

The reality is that most women over 30 will realize there are certain things you just have to discover on your own … and grey hair “down there” is one of them.

It seems that Italian women are way ahead of us North Americans when it comes to discussing and doing something about the hair “down there” … they colour it.

I’d love to say that I discovered this during my recent trip to Italy, but the fact of the matter is that it was discovered by Nancy Jarecki, creator of Betty Beauty. During Jarecki’s stay in Italy, she quickly discovered a very local trend — Italian woman would openly ask their colourist for an extra care package to take home just for the purpose of colouring the hair “down there”. Since Nancy knew this was not available in North America, she came back with a business plan.
Since launching, Betty Beauty has made over 100,000 women happy campers and the company also won the 2007 “Cosmetic Product Innovator Award Winner”.

Betty Beauty colours come in blond, auburn, brown and black. They also have a few fun colours like pink, red and green!

I’ve got to hand it to Nancy Jarecki … this is simply a brilliant idea!