no7_protect__perfect_serum
In 2007, BBC2′s “Horizon”
reported the findings of a research conducted on skincare products. A selection of products had been handpicked by the show tested and tried. The results were announced and history was made.
Once it was reported that Boots’ ‘Nº7 Protect & Perfect’ was actually proven to deliver results, British women were racing to their nearest Boots store and buying as many tubes as they could get their hands on and the product was sold out in every Boots in less than 24 hours following the BBC2 report.
The reason for all this frenzy might be related to a statement that can be found on Boots Web site: “Manchester University along with eminent dermatologist Professor Chris Griffiths carried out independent research on ‘Nº7 Protect & Perfect’ Beauty Serum and scientifically proved that it repairs photo-aged skin and improves the fine wrinkles associated with photo-ageing”.
Boots products have been sold in Canada for about one year now and for the longest time Shoppers Drug Mart could NOT keep the product on the selves. A lot of Canadian women had heard of the BBC2 report through friends from the U.K. and it was simply impossible to keep the product on the shelves.