Ellen DeGeneres is the new face of CoverGirl at 50!

Written by Beauty Match. Posted in Celebrity Beauty Favourites, Celebrity Beauty Match Picks, Celebrity Beauty Secrets

I’m terribly sorry for being a few days late on this monumental news, but the month of September has turned out to be one of the busiest and most hectic months on record.

I’m not complaining, because it’s all positive stuff, but it also means that I’ve not been able to post this last week as I had planned to do … as they say better late than never.

If you’ve not yet heard, Procter & Gamble has signed daytime TV host and Emmy-award winner Ellen DeGeneres to become the new face of CoverGirl makeup (her campaigns will be seen as of January 2009).

All week, Ellen’s guests have congratulating her on this major accomplishment. I personally LOVED when Benjamin Bratt (star one of my new favourite series called “The Cleaner”) said to Ellen: “You know what? You’ve got CoverGirl eyes” … I equally liked the way Ellen blushed!

I’d say, say that 2008 is Ellen’s year: she turned 50, she got married to the love of her life and now she’s the face of CoverGirl!

I personally congratulate P & G for daring to make a woman in her 50s the new face of their cosmetic brand.

I’ve always liked Ellen because truth be told, she makes me laugh and when days are crazy and I feel like the weight of my day is as heavy as an African elephant, I know that a few minutes of Ellen will lighten things up and often make me smile.

Ellen is surely not your ordinary cover model … she’s got nothing remotely similar to past models or other actresses who are becoming more readily the face of major cosmetic companies, but the one thing Ellen has is a legion of female fans who will be too happy to take her cue and run out and try CoverGirl’s latest collections (which are quite fantastic … stay tuned for some incredible looks from CoverGirl in the next few weeks!).

If P & G was trying to find a face to get other women to take note … what a coup by choosing Ellen!

I personally think that at 50, Ellen looks incredible and it’s obvious from her slim figure that she takes care of her body. She’s a natural beauty and she’s always been true to herself and has never really tried to be anything other than Ellen … it’s the kind of confidence that you’ve got to admire in a girl.

I quite like the explanation offered by Esi Eggleston Bracey, vice-president and general manager, Global Cosmetics, Procter & Gamble Beauty on why they chose Ellen to be their new face:

“Ellen is the quintessential CoverGirl.  She is smart, confident, natural, and beautiful from the inside out.  Her beauty and down-to-earth personality fit perfectly with what CoverGirl represents.  We look forward to our partnership – stay tuned for more news.”

In my opinion, there is only one thing to say to that: BRAVO P & G!!!

I had reviewed Ellen as a Beauty Match Celebrity Pick last year. You can still read why I like Ellen so much: Ellen’s simplicity and sense of humour are sexy!

This is a funny take on Ellen’s big moment as a model on her show: Ellen the new face of CoverGirl

For more information on P & G USA and P & G Canada, you can visit the following sites: P & G USA and P & G Canada


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