***I’ve included a short clip from Ellen’s show where she talks about the shooting of the CoverGirl advert at the end of this post***
This is really BIG news! Ellen is the new face of Cover Girl’s newest line of anti-aging products.
As a new generation of anti-aging makeup, Simply Ageless stays suspended over fine lines and wrinkles, making them look less noticeable and providing beautifully flawless-looking skin. It’s been formulated with Olay’s Regenerist serum! And the new age-defying foundation has been clinically shown to positively impact the healthy look of the skin for improved skin appearance over time.
The secret behind CoverGirl and Olay Simply Ageless Foundation is a solid emulsion technology that allows the foundation to stay suspended over skin’s imperfections. As it is applied, the unique Simply Ageless formula works with the skin’s temperature to transform the foundation from a cream to a liquid on contact. The liquid then forms an “invisible suspension system” that floats over the surface without gathering in lines, making imperfections seem to virtually disappear. The CoverGirl and Olay formulas work together to balance skin’s textural and colour variations in order to provide a smooth, even-looking finish.
Now, women no longer have to make sacrifices between look and skin condition to obtain full coverage.
Since its introduction in 1961, the CoverGirl brand has been a pioneer in celebrating women’s inner and outer beauty, and their drive to look and be their best selves. The long list of famous CoverGirl spokespersons has included Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims, and its current roster of CoverGirls includes the dynamic Queen Latifah, Rihanna, and Drew Barrymore.
Here’s what Esi Eggleston Bracey, vice president and general manager, Global Cosmetics, Procter & Gamble Beauty had to say about Ellen’s new role as model for the company:
“Ellen is a quintessential CoverGirl. She is smart, confident, and natural, with a beauty and down-to-earth personality that fits perfectly with what CoverGirl represents. She’s a woman living her fifties with verve and a zest for life that is truly uplifting. She is also a woman who knows first-hand from her daily sessions in the makeup chair preparing for her national television show that many foundations – even expensive department store brands – can actually make you look older. We developed CoverGirl and Olay Simply Ageless for all the women just like Ellen who told us they’re looking for quality products that help them look and feel beautiful at any age.”
You can watch as Ellen is changing the face of beauty and the face of the CoverGirl!
I just finished watching the Ellen DeGeneres Show and her segment was so hilarious that I wanted to see if it was on YouTube … and it was!
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