CoverGirl & Olay introduce a new generation of foundation for women over 35!

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If you’ve seen the Simply Ageless Foundation, you probably thought it was odd to see this new foundation with clear white swirls in it. Well, this combination in a match made in heaven in the form of partnership between CoverGirl and Olay to create a foundation that will de-emphasize your wrinkles and fine lines.

The secret addition to this foundation is Olay’s Regenerist serum (this is a combination of vitamins, skin conditioners and anti-oxidants) found within the product that makes it stand out from other anti-aging foundations.

You might be skeptical at first of the powdery-looking substance. However, if you take the sponge out from underneath the powder, you’ll find that when you spread the foundation on your skin that it actually feels more like a liquid. That’s because the heat from your skin transforms it into a cream to give a smooth finish on your face.

What makes this product stand out for me is that Ellen DeGeneres is the spokesperson for this foundation.

We’ve talked about this amazing discovery a couple of months ago: Ellen DeGeneres is the new face of CoverGirl Simply Ageless!!!

Here’s what Ellen had to say about her new role as a spokesperson for a cosmetic line giant:

“I’m thrilled. I think that CoverGirl is onto something very exciting and it’s about time. I mean really, seriously, why would you want to put makeup on your face that seeps into and accentuates your lines? That’s not the look anyone is going for so I am thrilled to be part of this cutting edge technology.” – Ellen

Here’s what Ellen DeGeneres had to say about Simply Ageless Foundation:

“You can’t start a relationship, you can’t build a house, and you can’t have a good face without it. Foundation, foundation, foundation.” – Ellen

I’ve always admired Ellen DeGeneres’ straight-forwardness and blunt personality. These are the qualities that really make her the perfect fit for this foundation designed for women over 35!

Are you curious about the product yet? Are you itching to try it out? Keep in mind that it takes about four weeks before you notice a difference with skincare products, but the direct results of the foundation itself will be noticeable as soon as you try it on.

I’m sure you’re wondering how much this new Simply Ageless Foundation will set you back by. Well, the Simply Ageless Foundation is priced in a very recession-proof way at only $18.99 in Canada and $15.99 in the US!