CoverGirl launches Outlast Lipstain … a lip stain that will actually last!

Pat McGrath, CoverGirl Global Creative Design Director, is at it again! She’s creating another great collection of must-haves colours for the New Year.

As so many of us are taking a second look at our health, weight and beauty regime, January could not be a better month to launch a whole new collection of lipstains!

Lipstains have been used as a secret weapon for many celebrity makeup artists to give their A-list clients sexy lips with colour that last the entire course of any red carpet event, but now thanks to Pat McGrath the everyday woman can also use this makeup artist trick to create beautiful lips.

CoverGirl OutLast lipstain is an innovative, pen-style fool-proof applicator that delivers the feel of bare lips and achieves a look that’s straight from the runway. It is virtually weightless – so sheer, it won’t weigh you down with beautiful colour that lasts for hours!

Don’t worry about your lips feeling waxy and uncomfortable because these CoverGirl OutLast Lipstains are water-based colorants infuse into the top layer of lips rather than coating the outside.

Another added bonus is the fact that the CoverGirl Outlast Lipstain formula contains conditioners like glycerine and hyaluronic acid to soften and smooth lips. This is one of the few stains that does NOT contain alcohol, which can dry out lips and age them.

“Over the last few seasons, lipstain has emerged as a key beauty trend on fashion runways. The CoverGirl Outlast Lipstain collection is one step ahead of the curve with its novel pen applicator and prestige colour palette.  It’s a great way to update your look and stay on top of latest runway trends.” — Pat McGrath.

The CoverGirl Outlast Lipstains, which come in ten shades, are quite recession-proof and are priced at an affordable $9.99 CAD/ $8.77 US!

You won’t have too much difficulty finding these lipstains because CoverGirl products are sold in pretty much every drugstore or pharmacy and Walmart stores in North America. International readers will also find it quite easy to find these new lipstains!