CoverGirl introduces TRUBlend MicroMinerals Collection

Feature by our Editorial Assistant Colleen

It seems like mineral-based foundations are catching on and everyone’s trying to create their own version. Well now it’s CoverGirl’s turn. CoverGirl’s got a whole collection called TRUBlend MicroMinerals aimed at giving us the natural look that we all crave.

CoverGirl’s providing a whole slew of cosmetics to compliment their micromineral foundation including blush, bronzer and a finishing veil – this is a translucent powder that is supposed to give your skin an airbrushed look. All of these products come with its own brush so you won’t have to fuss over getting one.

The nice thing about CoverGirl cosmetics is that their site always provides a link to show you how to apply their make-up. I would check it out if you’ve never applied mineral-based make-up before: How to apply your TruBlend MicroMinerals foundation.

1) TruBlend MicroMinerals Foundation

There are 10 shades for you to choose from:

- Ivory

- Classic Ivory

- Creamy Natural

- Buff Beige

- Medium Light

- Natural Beige

- Warm Beige

- Soft Honey

- Classic Tan

- Toasted Almond

>>> What are the benefits of using the TruBlend MicroMinerals foundation?

This foundation is that its lightweight coverage doesn’t clog your pores. The foundation can leave your face with a sheer coverage if that’s what you’re looking for or a full coverage that looks natural. That natural look comes from the fact that the foundation includes high amounts of naturally-derived ingredients and minerals.

“My preference is always natural looking skin … so if you’re looking to put your best face forward this season then the products in the TRUBlend MicroMinerals collection are your “go-to” for seamless natural coverage that allows you to build your look in the most effective and natural looking way.” – Paul Venoit, celebrity make-up artist, make-up consultant for CoverGirl and co-host of “Look Alike”.

2) TruBlend MicroMinerals Bronzer

It’s available in: Natural Bronze

>>> Benefits: The bronzer aims to please those of you who want that sun-kissed glow in a natural way.

3) TruBlend MicroMinerals Blush

colour: Natural Rose and Shimmering Sands

>>> Benefits: This blush adds another dimension to your natural look by the foundation and bronzer. But, this blush can also go solo for a natural-looking flush of colour. The application brush that comes with the blush helps you apply an even flush.

4) TRUBlend MicroMinerals Finishing Veil

colour: Finishing Veil

>>> Benefits: The finishing veil adds the airbrushed look that makes your skin look flawless. Again, like the blush and bronzer, you can wear this on top of the other TruBlend MicroMineral products or on its own.

” The look is clean and above all, professional with five times finer minerals than the leading minerals make-up…The Finishing Veil, this product, lightly dusted on the face at the end of your application gives you a natural looking airbrush finish … what girl isn’t looking for that?! ” – Paul Venoit.

Products in the CoverGirl TRUblend MicroMinerals collection will be available nationwide for $10.99 US/$13.99 CAD.